Artist drop

JJ Herz

Producer, writer, director, and actor just some of the titles this talented individual holds. JJ Herz is known for R&R (2025), Unspoken (2024)and Final Call (2021). Soon to be referred to as one of the voices of the “gen z” generation. JJ Herz production R&R will be at SXSW 2025 for a world premiere.

Project Date: February 2025
Location: SXSW 2025, Austin Texas

Photography: Haleigh

Stylist / Creative Director: Ash Lauren

Model: JJ Herz

Artist drop

Avie Sheck

Born in the Himalayan mountains coming from a long line of classical Indian musicians. Avie is no stranger to collaborations and has had previous features on Spotify tutorial playlist such as Soultronic, for his vibrant uplifting collaborations with sang “better off” and “no room for us”. Avie also worked with producer alchemy on the beat with Grammy nominated award winning UK producer Boom Dice featuring Little Esso on single “show me more”. He creates from Los Angeles California as a full-time artist, songwriter and producer. He is releasing more fusion music with his mom as they blend from the east and west.

Project Date: Dec. 2024
Location: Kelso Dunes CA

Photography: Ash Lauren

Stylist: Ash Lauren

Model: Avie Sheck

Artist drop

Sister teeth

An Indie pop artist based in Long Beach. She has known for blending dreamy, melodies with introspective lyrics and electric mix of electronic organic sounds with a style that draws comparison to artist like Beach House Sister Teeth creates atmospheric music that explore seems of identity, relationships, and personal growth.

Project Date: Aug. 19th, 2023
Location: Long Beach, CA

Project Date: July 16th, 2024

Location: Long Beach, CA

Project Date: Sep. 29th, 2024

Location: Long Beach, CA

Photography: Dylan Logas

Stylist / creative director : Ash Lauren

Model: Sister Teeth

Artist drop

Kiiingsley

Artist producer and songwriter had first made his way into the music scene in 2014. Creator of the record label, “Musty Records”, which led to the 2018 release of stank tape a massively produce 15 track project that features himself and his closest friends. Kiiingsley is consistently supporting uplifting his community. He has maintained his name in the production game by creating songs for other upcoming artist, and he even planned produced and performed his own festival. He called “stankfest”.

Project Date: July 21st, 2024
Location: Getty Villa

Photography: IPhone Camera (Ash Lauren)

Stylist / Creative Director: Ash Lauren

Assistant: Elizabeth Trujillo

Model: Kingsley Amugo

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Personal Projects